Meg Zimbeck

The KGB Guide to Food Media Coverage

On September 28, 2009 · Leave a Comment · In Food News

Have you ever wondered why some restaurant openings are “events” while others are simply overlooked? The recent opening of Ze Kitchen Galerie Bis provides some clues about media coverage and what it takes to draw the hounds. #1: Give us a name we can play with. No, I don’t mean this restaurant’s full name, which [...]

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