First there was Iñaki Aizpitarte with his musical ode to the slopes. Now Jean-Yves Bordier, maker of my/the world’s favorite butter, has produced his own lip-syncing video.
I may have groaned, when I read about this on Twitter (via @PhyllisFlick via @LouisaChu via @AfarMedia), but after watching it (twice) with morning coffee, I’m now persuaded that every food artisan should make a music video.
Behold for yourself:
The reveal (at minute 2:10) showing Jean-Yves hitting the high note before being carried away on a rolling cart… the sweeping shot (at 3:10) showing him cradling the baby (butter), then running out to a cheering crowd… just, WOW.
This trend needs to continue, obviously, but who’s next?
Additional links
- Louisa Chu’s loving description of Bordier’s butter on her Movable Feast blog
- A profile of Bordier by Susan Herman Loomis for France Magazine
6 Responses to La Mélodie du Bon Beurre
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Consider this my write-in vote for Pierre Jancou.
Meg … what is the name of the song?
Ah … never mind. I found it: Élu produit de l’année”.
oh my goodness, c’est génial !!
Superbe!
I say David needs to give it a go! I mean he already has a video on his site, but he needs to dance too